When Building an Online Community, Facebook is Phase 1
When you’re looking to build an online community for your customers, Facebook is the starting point, not the end.
I’ve been reading more posts recently that praise Facebook’s ability to bring customers together online, but question the amount of information and customer data that Facebook gets to hold onto, free of charge, in exchange for a platform.
The question of data ownership comes up. Also, what happens if Facebook suddenly decides to pull the plug on your community, with little or no advance notice?
Over at the Conversation Agent blog, Valeria Maltoni sums up the problem:
When you build a program that relies solely on your Facebook page and with the main goal to increase the number of fans, guess what? You’re doing Facebook a favor. That
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