When Brands and Consumers Meet, A Contest Is Often Born

Every day you see these “make your own ad!” contests for products of every size. It’s everywhere. It’s inescapable. And isn’t it just kind of a bigger version of all this anti-spec stuff we’ve all been privy to and a part of? You’re essentially creating something for the far-unbalanced benefit of someone else. Sure, it’s not much better being a designer, or a worker of any kind for that matter, as if you aren’t your own boss, you are expelling energy that’s worth more than you receive (we sound like we’re about to give you a pamphlet to read about communism).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in