The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing but disdain for the world of marketing.
Before Facebook announced a deal to buy WhatsApp yesterday, the texting tool's CEO Jan Koum basically called advertising ugly, insulting and interruptive. However, those harsh ad views hardly mattered when it was time to accept billions from one of the Internet’s most successful advertising businesses, Facebook.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in