What’s the Next Social Network? Think Music

Opinion: Consumers are ready to accept brands on their favorite streaming platforms

We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There’s no doubt about it: Music is a deeply powerful connection point for humans.

Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes. And by mid-2017, they had already requested 184 billion streams via on-demand music streaming platforms such as Apple Music and Spotify, a 62 percent increase from the same mid-year mark in 2016.

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