What's 'Enterprise Tech' PR All About, Anyway?
Today we bring you another guest post courtesy of Pasta, a provider of public relations management solutions. Today the company launched “Pasta PR Chats,” a new interview series where employees speak with public relations practitioners of all shapes and sizes—from agency folks, to PR-savvy entrepreneurs, to in-house managers. Their first interview is with Rod McLeod, an account manager at Bateman Group and finalist for this year’s PRWeek Young PR Professional of the Year Award. You can head on over to Pasta’s blog for the entire interview, but here are some choice excerpts along with a clip in which Rod discusses the truth behind a lingering PR stereotype:
On the challenge of representing enterprise technology companies:
Every PR person is essentially a storyteller.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in