What's Adman Turned Filmmaker Erik Proulx Up To?

After making Lemonade, the acclaimed documentary about 16 advertising professionals who reinvented their lives, Erik Proulx set out to make a movie about an entire city reinventing itself.

Lemonade: Detroit will “sensationalize hope” through the stories of Detroit residents who realize their city “can no longer rely on a single industry for its livelihood” and are changing the city for the better.

But Proulx needs some funding. The short is done, but the full movie is still TBA.

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