What You Need To Know About Facebook's New Metrics
Facebook has been on a roll lately, unleashing several noteworthy changes to its platform that impact everything from profile layout to page management. This week, they announced some dramatic updates to Facebook Insights that will help page managers get a better understanding of how well their Pages are performing.
The most notable new metric is “People Talking About” which, according to Mashable, will “measure user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your Place.”
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