What Wonkette's 'Internal Metrics' Say About Site's Traffic

Earlier this week, FishbowlDC questioned some conflicting reports on Wonkette’s traffic stats. One site claimed 1 million unique visitors, another just half that—both citing Wonkette’s publisher, Rebecca Schoenkopf, as the source. Neither report matched up with public and directly measured data from Quantcast.com. Turns out Schoenkopf was “misheard” by an editor for Dame Magazine (not misquoted, she tells us there’s a big difference). Dame has since corrected the erroneous 1 million figure.