What Twitter Lists Mean for PR

Twitter’s new Lists functionality rolled out last week to a certain amount of fanfare in the blogosphere, and in media circles. It’s designed to help users track groups of people, topics or trends without further clogging up one’s main feed. Some might see this as a virtual school lunchroom, where the cool kids get even better tables and nerds become literally listless. Social media consultant and immensely popular blogger Chris Brogan is concerned about the exclusionary aspects of stuffing people into little boxes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in