What the Hell Is 'Contentvertising'? Check Out This Content Marketing Dictionary

If you’ve attended a content marketing conference this fall, you might have felt like you’d entered a foreign country with its own, strange language—”amplify” and “engage” the common greeting; “KPI” the local currency.

Indeed, whenever a trend overtakes an industry the way content has overtaken marketing, it inevitably ushers in a whole new lingo. This Content Newspeak has the potential to be so dizzying that marketers could suddenly find themselves stumbling back to the dark land of display ads.