What Snapchat Loss Reports Don't Tell You
It’s not at all uncommon for young businesses to operate at a loss while focusing on product development, growth and business model validation.
Snapchat has added lots of features over the last year to make the transition from startup to revenue generating business. Likewise, the mobile messaging app turned content destination has been growing as well. Still, financial data from Snapchat shows the burgeoning network is operating at a major loss. But is that important when considering the big picture?
Internal Snapchat financial data obtained by Gawker paints a grim picture of Snapchat’s 2014. According to the data Snapchat’s advertising programs only brought in $3 million between January and November of 2014, while losing $128 million during the same period.
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