What Slow Response Time Says About Your Pitch
Twitter, the omnipotent panacea for the PR industry does have one important thing going for it: it’s a steam valve for frustrated journalists. Yes, you should listen and learn their tastes and preferences.
Prompted by this tweet from syndicated columnist Anita Bruzzese (via Valleywag) I felt it high time to tell you what might be going through the mind of a journalist on the other end of your pitch:
“If you r a PR person & promote someone as a source to me, the person needs to be ready to talk ASAP.
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