What non-profits can take away from Facebook’s organ donation initiative and past activism efforts

Many non-profit organizations already use Facebook pages and apps to raise awareness and money for their causes, but yesterday’s organ donation initiative is another example of the social network’s willingness to work more directly with non-profits on broad social issues and the sort of impact that can result.

To promote organ donation, Facebook added a simple “life event” feature in the Timeline publisher. Users can indicate when they became an organ donor and publish that story for their friends to see.

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