What Motivates Users to Get Active on Facebook?

Jesse Farmer led me to a pretty interesting report this morning title “Feed Me: Motivating Newcomer Contribution in Social Network Sites“. The report is a collaboration between Cameron Marlow and Thomas Lento, researchers at Facebook, and Moira Burke of Carnegie Mellon University. The purpose of the report is to explore what motivates users on Facebook to become more active. Below I’ve listed out the hypotheses, testing methods, and the findings.

Hypotheses

According to the abstract, “Using server log data from approximately 140,000 newcomers in Facebook, we predict long-term sharing based on the experiences the newcomers have in their first two weeks.”

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