What Marketers Are (and Aren't Yet) Doing With Artificial Intelligence

Execs discussed the future of machines at Adweek’s Elevate: AI

Artificial Intelligence is here, yes, but it’s important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel gathered today for Adweek’s Elevate: AI summit.

“This tech is still in its infancy,” Conversable and Hypergiant CEO Ben Lamm said he likes to remind his clients.

Sherif Mityas, chief information officer and chief strategy officer at TGI Fridays, used that same metaphor when describing AI at his organization.

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