What LinkedIn Sponsored Updates Mean for Paid Subscribers

All members, even those who pay a monthly fee for a premium membership, will see status updates and other posts from advertisers whose companies they may or may not be following. This could be good or bad, depending on how you look at it.

LinkedIn has announced the wide release of Sponsored Updates, which are in-stream advertisements that appear on members’ homepages in the same feed where they see career updates and other posts from their colleagues.

Starting today, all LinkedIn advertisers and Company Page administrators will be able to their own create campaigns using the site’s self-serve advertising platform.

This also means that all members, even those who pay a monthly fee for a premium membership, will see status updates and other posts from advertisers whose companies they may or may not be following.

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