What Is Zynga Doing To Get India's Social Gamers To Pay?

By limiting payment options, you are restricting your potential consumer pool. A business that only accepts cash is constraining itself to only consumers with money in their pockets - the same thing applies to the social gaming industry. As a developer, it is important to understand who your gamers are and what type of payment options are available to them.

By limiting payment options, you are restricting your potential consumer pool. A business that only accepts cash is constraining itself to only consumers with money in their pockets – the same thing applies to the social gaming industry. As a developer, it is important to understand who your gamers are and what type of payment options are available to them.

According to Reuters, Zynga generates 90% of its revenue through the consumption of virtual goods, which typically range anywhere from $1 to $20.

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