Companies are planning to increase social media spending significantly in the coming years, and more social media teams are being brought in house. With this increase in investment, companies need to decide carefully which social media management platform is right for them.
G2 Crowd, a destination for business and technology reviews, looked at how over 350 IT professionals rated social media management software on its site. Which platforms came out on top? In terms of customer satisfaction, the software with the highest reviews were:
- Sprout Social
While Hootsuite dominated user reviews, the platforms that most users thought were going in the right direction were Grosocial, Agorapulse and Lithium, which acquired Klout earlier this month.
Readers: Which social media management platform do you prefer?