Some of the most commonly asked questions about YouTube have to do with YouTube partnerships—What is a YouTube Partner and how can I be one? Successful YouTube Partners have all sorts of advice on the subject but one of the most creative pieces of advice comes in the form of an acrostic poem, which YouTube Partner and video marketing expert Kevin Nalty, aka Nalts, shared with NextUp YouTube winners in NYC.
Nalts’ YouTube Partner Advice popped up in my Google Reader this morning and I just couldn’t wait to share it. In his presentation, which you can view on his blog, Nalts breaks down the question of what a YouTube Partner is, letter by letter. I don’t know if it was originally intended to be an acrostic poem, but I decided to write it all out in one graphic, which is what you see above. And the following is an outline of what each part of the acrostic implies.
Before we get to the analysis, if you like what Nalts has to say then you should definitely check out his free e-book, ‘How to Become Popular on YouTube (Without Any Talent)’ and his book, ‘Beyond Viral: How to Attract Customers, Promote Your Brand, and Make More Money with Online Video’. I’m in the middle of reading Beyond Viral on my Kindle right now, and it is definitely a must-read for anyone looking to learn a little more about YouTube and online video marketing. And now…to the acrostic!
The ‘P’ in ‘Partner’ is for Passion. Passion is imperative if you want to be successful on YouTube. Nalts says, “Make videos that make YOU happy”. If you don’t enjoy what you’re doing, what’s the point?
Motivational speaker Zig Ziglar said, “It is your attitude, not your aptitude that determines your altitude.” You don’t have to be the funniest, the most talented, the most technologically able to succeed on YouTube. But you do have to have a positive attitude. Believe it and you can achieve it!
A lot of people don’t realize that building a relationship with your viewers is a cornerstone to YouTube success. Talk to your viewers—make them feel like an old friend. If someone asks you a question, respond to it! Nalts says that 100 quality viewers is greater than 1,000 subscribers, so nurture those relationships!
Becoming a YouTube Partner takes time. It won’t happen overnight—you’ll have to work at it for a while. Even many successful YouTubers spend 50 hours a week and upwards working on their videos and, in the beginning, they didn’t see much return on their time. But, as Nalts says, “It doesn’t have to feel like work.” That’s where doing something you’re passionate about comes in. When you’re working at something you love you can enjoy yourself.
When it comes to YouTube Partnership it is not every man for himself. Nalts stresses the importance of being neighborly. He suggests going to events like VidCon2011, helping fellow YouTubers and collaborating. Nalts says, “We’re a team—not competing solo artists.”
Doubt is natural, but if you want to emerge on top you have to let it evaporate. What doubt do you need to let evaporate? Nalts says, the doubt that says, “I’m not as good, I’m too late, I’m stuck, I’m not good looking enough, I’m not as talented, The criticism brings me down…” Nobody is perfect and everybody has doubts but if you keep positive and move past them you’ll discover that you are as good, and you are as talented.
Rally Beyond YouTube
Nalts says, “For most of us, Google/YouTube is enough.” But you have to bring your own audience to the table. You can do this buy rallying an audience outside of Google and YouTube. Head to social media sites like Facebook and Twitter, contact bloggers. Promoting is hard work, but it is imperative if you want to get those views!
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.