What Influences the Social Consumer? [Infographic]
No matter how you collect your information to make a decision about purchasing a product or service, social media has crept into our lives helping us process information in order to make decisions based on what we have learned through the Internet.
Today, search on the web is the principal influence consumers use to purchase a product or service. Depending on the consumer, they might turn to their friends on Facebook or search the web using Google. If a company has a brand to sell, they should know what social media channels they need to be using to reach their audience and the company’s SEO needs to be impeccable.
For example, if you plan a vacation, do you check Facebook for the best deals? Perhaps, you call a travel agent for her professional input based on her online contacts.
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