What Does a Twitter IPO Mean for Users?
As Twitter makes the transition from startup to a sustainable business, it has to manage the balancing act between shareholder expectations and user satisfaction.
Since Twitter filed for IPO last week, the big question has been: How will the IPO effect the user experience.
It seems analysts don’t expect the user experience to change all that much. As one analyst told Mashable, “Twitter has been very cautious about rolling out new products, ad offerings and relationships with advertisers and media companies that it thinks could affect user experience. They’ve been careful not to alienate their user base.”
The two-sided business model is becoming the standard in social media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in