What Does Time Inc. Think It Would Solve With a Name Change?
A Time Inc. spokesperson says the company is in the "early stages of considering a rebranding effort"
With the news today that Time Inc. is possibly considering a name change, we have a lot of questions about media companies courting the name rebrand, like, why? And also, does it actually make a difference? And, why are most of the recent rebrand names so awful?
Before last week, the go-to example for that last question would have been the still-ridiculous sounding Tronc, but Fusion’s recently-announced decision to rebrand as Splinter provides another outstanding example in the annals of what were they thinking? If we had to guess, it had something to do with the fact that splinter is fusion’s pejorative opposite, but shouldn’t the focus have been on the fact that the only good thing to come out of that word is the Teenage Mutant Ninja Turtles’ sensei and adoptive mutant rat father?
Stand by for Turtles + Time joke:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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