What Does Social Media Success Mean For Your Business? [INFOGRAPHIC]

Did you know that some 53 percent of businesses are now using social media, and 88 percent of these say that exposure is the biggest benefit?

While measuring the return on investment (ROI) of social media has always been problematic (certainly when concerned specifically with the bottom line), marketers have been bullish about other benefits, such as digital footfall – recent studies have shown that, applied correctly, a strong social media campaign can increase website traffic by up to 300 percent.

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