What Does a Programmatic Sales Chief Actually Do?
Meredith’s Chip Schenck discusses his new gig
Specs
Who Chip Schenck
Age 43
New gig Vp, programmatic sales and strategy, Meredith
Old gig Vp, publisher, development, PubMatic
There’s still a learning curve around programmatic. Do you have an analogy you use to explain it?
The Sotheby’s and Christie’s one is my favorite. Their job is to solicit as many buyers as they can. Then the piece comes up for bid. Instead of the paddles going up consecutively, all the paddles go up simultaneously in an RTB auction.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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