AFAR Conversations: Media Pros Talk Tourism

AFAR conversations panel From left to right: AFAR editor-in-chief Julia Cosgrove, Kenneth Villamil, director of product and brand development for Park Hyatt and Andaz, Jason Clampet, co-founder and head of content for Skift and Patrick Lafferty, CEO of Bartle Bogle Hegarty North America.

Younger generations of travelers want to have authentic travel experiences where they feel like locals, a trend called “experiential travel,” said panelists at AFAR Magazine‘s Conversations event last night.

“People want to feel like they’re seeing through they eyes of a native, versus the homogenized commercial travel of the past.

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