What Do Theatre Owners Think of New Video on Demand Push?
In the THR article, Fithian went further to say that studio "shot themselves in the foot" by allowing Netflix and Redbox to teach consumers they can get movies in their homes cheaply.
National Association of Theater Owners (NATO) president John Fithian recently outlined the organization’s views on plans for studios to make films available in homes in a new premium VOD window. According to Hollywood Reporter, he is calling them bad business, but saying he is cautiously optimistic.
He hopes studios will be able to create a new revenue stream without encroaching on the theatrical market, which is the strongest business, right now.
Fithian called the idea to make films available via cable and satellite distributors soon after their theatrical releases would “sacrifice a couple of dimes” by hurting their theatrical business.
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