[Infographic] What Do the Most Successful Content Marketers Have in Common?
According to an infographic from Linkedin Marketing Solutions, B2B marketers are getting more savvy about using social media to connect with prospects and generate leads
It’s no secret that content marketing has become big business — and with good reason. Based on recent reports, the social media investment is paying off in spades. All signs are pointing to increased budgets for social media and content marketing across the board.
According to an infographic from Linkedin Marketing Solutions, B2B marketers are getting more savvy about using social media to connect with prospects and generate leads. In fact, more than 90 percent say they’re using content marketing, but less than 50 percent believe their efforts are effective.
The infographic indicates that the most effective B2B content marketers have a few things in common.
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