What Do Social Media IPOs Mean to Marketers?

Yes, it's time to climb outside your bubble and look at the rest of the world. Eat your vegetables.

Financiers watch for social media initial public offerings, and marketers just use the platforms. There doesn’t seem to be much real (or need) for overlap, right? If you take a closer look at the IPO market, you’ll see the contrary to be true: marketers should be watching social media IPO activity very carefully. How these companies behave while planning for their shot at ringing the opening bell directly affects how you do your job.

There are a number of ways you can use social media IPO news to become a better marketer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in