Curious to see what people’s gut reaction to a brand’s logo is? Check out Brand Tags.
The site’s descriptor reads:
The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. 1.1 million + tags and counting. Feeling feisty? Try battle mode.
Our brother blog AgencySpy checked out the service and wrote, “the system provides you with a logo for a brand and then asks you to fill in the first one or two words which come to mind.”
The man behind the site, Noah Brier has also done well promoting the service, with recent stories in the Wall Street Journal, NPR, Consumerist and Advertising Age, among others.