What Can Instagram's Most Popular Pets Teach You About Marketing? (Infographic)

Trying to keep up with brands like Nike and Starbucks on Instagram? Consider this: There are four-legged friends who are way more influential than you.

Trying to keep up with brands like Nike and Starbucks on Instagram? Consider this: There are four-legged friends who are way more influential than you.

While not everyone can be an adorable corgi, you can learn from how effective Piggy Spears and Marnie the Dog (who is verified) have been on Instagram—despite lacking opposable thumbs.

A new infographic from Marketo and Column Five finds that integrating pets into your social marketing campaign can work (if appropriate for your brand).

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