What Brands Can Learn From HQ Trivia

Opinion: With the right formula, ‘live’ can work

Love it or hate it, HQ Trivia is a phenomenon.

Created by Vine co-founders Rus Yusupov and Colin Kroll, the application blends entertainment and trivia to deliver live interactive content to an audience of anywhere between 500,000 and 2 million viewers per broadcast.

Even with a valuation of more than $100 million, at the center of HQ Trivia is a relatively simple concept: appointment-to-view content that rewards participation not only by giving away substantial cash prizes, but by creating an experience that is both immersive and exhilarating for players.

With more retailers experimenting with content as a way to engage with their customers and build brand awareness, apps like HQ Trivia are demonstrating that with the right formula, “live” can work.

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