What ARPU Can MMOs Hope For?

Jeremy Liew, Managing Director over at Lightspeed VP and thought leader in the space, did some excellent analysis recently on monthly ARPUs that several successful MMOs are experiencing. His findings:

  • Second Life: $9.30/active user/month (largely due to land maintenance fees)
  • Club Penguin: $1.62/active user/month
  • Habbo Hotel: $1.30/active user/month
  • Runescape: $0.84/active user/month

However, no data has been published from developers of “MMOs” running on social platforms. While several top Facebook game developers have been claiming “impressive numbers” from digital goods, would anyone like to predict exactly what “good” means on social networks?