The latest such quiz to go viral comes from Vonvon, “What Are Your Most Used Words on Facebook?”
Paul Bischoff warned in a Comparitech post that information collected by Vonvon from users who grant permission includes:
- Name, profile picture, age, sex, birthday and other public information.
- Entire friends list.
- Everything posted to Timeline.
- All photos and photos users are tagged in.
- Education history.
- Hometown and current city.
- Everything users have ever liked.
- IP address.
- Info about devices being used, including browser and language.
We use the information and data we collect in connection with operation, maintenance and enhancement of our services and features, and for other administrative purposes or internal operations, such as communicating with our users, data analysis, testing and research.
In addition, we may use the information and data we collect about you in order to measure and understand the effectiveness of our ads and other content and offer you tailored content, like giving you more relevant ads. For example, your birthday, gender and other demographic characteristics allow us to show you age-appropriate and gender-related content and advertisements. We may also examine and analyze your feedback and answers to the quizzes in our website to serve ads that you may enjoy or find interesting. For example, if a user participates in content around new model cars, we may infer that this user is planning to purchase a new vehicle or that he/she recently purchased a new vehicle. Alternatively, if a user indicates in a quiz that he/she enjoys baseball, we may infer this user is a sport fan. Advertisers of either automotive or sports products may ask us to display advertisements to individuals that have an affinity toward their products.
Vonvon processes personal information on its servers in many countries around the world. Such information may be stored on any of our servers, at any location.
Suddenly, that quiz doesn’t seem fun, after all.
Bischoff offered the following advice to Facebook users:
The easiest way is to avoid online quizzes that require Facebook authentication altogether. Go to the apps section of your Facebook profile–where these data miners often reside–and remove anything you don’t 100 percent trust. Many of them can even hijack your Facebook and post on your behalf. Stick to quizzes that just let you share the results without logging in with your Facebook account, such as the ones on BuzzFeed.
Readers: How many times has the “What Are Your Most Used Words on Facebook?” appeared in your News Feeds?