The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole ecosystem of apps. The Facebook Audience Network is expected to do for mobile advertising what Google’s AdSense did for desktop.
Sriram Krishnan, a member of Facebook’s product team, walked Adweek through the main features of the Audience Network, which was revealed at today’s f8 developers conference in San Francisco today.
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