A Profitable First Year for Montauk's Whalebone Magazine
Latest issue includes a playlist from DJ Pancakes.
Residing both geographically and editorially beyond the bullseye of other Hamptons magazines, Whalebone officially turns one this weekend. According to a piece by Keith J. Kelly about just how swell print is doing on the strand heading into Memorial Day weekend, the Montauk-based publication has never been in the red:
“We’re the opposite of pretentious,” said publisher Eddie Berrang.
To start the magazine, the 34-year-old publisher said he approached Jesse James Joeckel, the 28-year-old one-time T-shirt designer who had started the successful Montauk retailer Whalebone Creative as “an expression of our lifestyle based around art, design and surf culture.”
Grant
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