Why Are Western Celebrities On Sina Weibo Instead Of Twitter?
Have you seen Iron Man 3 yet?
It opened in North America on May 3. But Robert Downey Jr. fans in China got to see the blockbuster film starting May 1.
Indeed, Hollywood has been making a major play for the Chinese market. According to a recent report by the Motion Picture Association of America, China is now the second-largest box office market in the world. Not only that – last year, more than half of the country’s box office profit was from foreign (read: American) films.
So, naturally, the American entertainment industry recognizes how crucial it is to “play the crowd” in China.
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