Why Are Western Celebrities On Sina Weibo Instead Of Twitter?

It opened in North America on May 3. But Robert Downey Jr. fans in China got to see the blockbuster film starting May 1.

Indeed, Hollywood has been making a major play for the Chinese market. According to a recent report by the Motion Picture Association of America, China is now the second-largest box office market in the world. Not only that – last year, more than half of the country’s box office profit was from foreign (read: American) films.

So, naturally, the American entertainment industry recognizes how crucial it is to “play the crowd” in China.