Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we’re actually in the midst of a retail renaissance, which means retailers and brands alike need to focus on the customer experience to win over shoppers.
In a survey of 550 representatives from traditional retail, consumer goods and branded manufacturing firms, Salesforce found participants maintain an average of 39 front-end systems to manage consumer engagement points like point-of-sale, mobile, call center, ecommerce, email marketing, social and content management.
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