We're in a Retail Renaissance and Focusing on Data Is What Separates the Winners From the Losers

New survey finds data is key to enhancing the customer experience

Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we’re actually in the midst of a retail renaissance, which means retailers and brands alike need to focus on the customer experience to win over shoppers.

In a survey of 550 representatives from traditional retail, consumer goods and branded manufacturing firms, Salesforce found participants maintain an average of 39 front-end systems to manage consumer engagement points like point-of-sale, mobile, call center, ecommerce, email marketing, social and content management.

As

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in