The future of the Internet has a branding problem: It’s here, but no one knows what to call it.
Eight years ago, the future had a name—Web 2.0—but what that meant remains vague to this day. John Battelle (the chairman of Federated Media) and Tim O’Reilly (founder of O’Reilly Media), who have gone on to make a great deal of money from the Web 2.0™ conference they launched in 2003, took a stab at it when they said it would be about the Web becoming a “platform” for software and services.
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