<a Entertainment firm ID PR has announced a number of new hires and executive-level promotions. Among them, Dani Weinstein (no relation) and Sara Serlen, former PR executives at The Weinstein Company, have joined the firm as SVP and VP, respectively. They will continue to rep The Weinstein Company on a number of their titles and work on film release campaigns, including The Company Men, starring Ben Affleck and Tommy Lee Jones. Weinstein will work out of the New York office.
In addition, the firm has promoted Carrie Byalick, Jodi Gottlieb and BeBe Lerner to SVP positions. Also in New York, the firm has hired Randi Peck as a VP in entertainment and brand strategies and Rhett Usry as a senior publicist focused on music.