WeightWatchers isn’t solely focused on losing those extra pounds.
“The magazine is looking at weight loss through the lens of overall wellness, because weight loss isn’t just about food. It’s about what’s going on in your head, about fitness and your overall health,” said Nancy Gagliardi, VP and editorial director of Weight Watchers Publishing Group.
So freelancers should seek to provide readers with the latest news on weight and health, and motivate them to reach their wellness goals.
“We’re looking for something that’s innovative and fresh and shows you understand today’s woman and how she thinks about her health, weight and her body,” Gagliardi said. That means ideas like “parking further in the parking lot or telling people to take the stairs instead of the elevator is not going to cut it.”
To learn more about pitch etiquette, word count, and how your personal WW story can make it into the pages, read How To Pitch: WeightWatchers Magazine. [sub req’d]