Weight Watchers Goes Mobile
Weight Watchers has launched Weight Watchers Mobile, a WAP site that lets both Weight Watchers Online and eTools subscribers use weight loss planning and tracking tools on the go, according to MediaPost.
“With so many people spending more time on the Internet and using mobile devices, Weight Watchers saw a need to launch a mobile site for subscribers’ evolving lifestyles in order to provide them with information right at their fingertips,” said Michael Basone, president of WeightWatchers.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in