Electronics and communication companies rule this week's chart of the most digitally engaging commercials, powered by the TV ad attention analytics company iSpot.tv. Apple claims the top two spots, with its first-place commercial for the iPhone 7 + AirPods capturing two-fifths (42.63%) of the digital engagement for the week. The artsy black-and-white ad features Lil Buck dancing up, down and all around town to music by Marian Hill. The No. 2 ad, also for the iPhone 7, features "Take Mine" by Bezos' Hawaiian Orchestra.
As the Super Bowl approaches, football is on the brain and recent commercials echo this, with three of the top spots including references to the sport. At No. 5, Microsoft shows how the California School for the Deaf uses the Surface to prepare for its football games. Madden NFL takes seventh place with its karaoke spot featuring Antonio Brown, which has been in the chart for a few weeks. And Verizon's ninth place ad is all about achieving football/life balance with the NFL Mobile app that lets customers watch live local and prime-time games in HD without using their data.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Apple iPhone 7 + AirPods TV Spot, 'Stroll' Ft Lil Buck, Song by Marian Hill
42.63% Digital SOV 4,659,829 Online Views 33,497 Social Actions
2. Apple iPhone 7 Plus TV Spot, 'Take Mine' Song by Bezos' Hawaiian Orchestra
14.12% Digital SOV 2,121,599 Online Views 6,273 Social Actions
3. Amazon Prime TV Spot, 'Old Friends' Song by Ludovico Einaudi
7.31% Digital SOV 30,564 Online Views 12,308 Social Actions
4. UnitedHealthcare TV Spot, 'Lunch With Chuck' Featuring Chuck Norris
6.71% Digital SOV 20,163 Online Views 11,154 Social Actions
5. Microsoft TV Spot, 'Football, Teamwork & Technology: CA School'
2.04% Digital SOV 286,869 Online Views 1,068 Social Actions
6. AT&T TV Spot, 'Everywhere'
1.85% Digital SOV 140,777 Online Views 1,774 Social Actions
7. Madden NFL 17 TV Spot, 'Karaoke' Featuring Antonio Brown
1.51% Digital SOV 50,695 Online Views 1,959 Social Actions
8. Amazon Prime Instant Video TV Spot, 'Sneaky Pete: Trust'
1.29% Digital SOV 160,622 Online Views 858 Social Actions
9. Verizon NFL Mobile TV Spot, 'Football/Life Balance' Featuring Bill Cowher
1.28% Digital SOV 1,462 Online Views 1,975 Social Actions
10. T-Mobile One TV Spot, 'Pests'
1.17% Digital SOV 2,715 Online Views 1,873 Social Actions
Excludes Movie Trailers.
Attention analytics company iSpot.tv tracks TV ads in real time across more than 10 million smart TVs, and measures digital response to TV ads across Facebook, Twitter, YouTube, Google, Bing and Yahoo! Click here for more on iSpot.tv's methodology.