Weekend Wrap-Up: Cost-Effective Social Media, Reality TV Jobs, More

Sarah Kaufman (portfolio) - used with permission Earlier this week we talked about the job interview that would be filmed for a TV show pilot. Can you believe it? Many of our most popular stories consisted just of job listings, which makes us think that more of you are jobhunting. Tell us how that's going and how else we can help. We do have some good news coming up to announce, so stay tuned, but if you have ideas of how MediaJobsDaily can help you more in your search, please let us know. Anyway, our top story: Jobs Of The Day: Editors, Copywriters, More Oh Yeah And There Are Gonna Be About 47 Layoffs At The NYT (We now know that this number, thanks to last-minute buyout volunteers, is closer to 26.) AOL Lures NYTer Away Jobs Of The Day: OMG Just Go Check Out Our Board Comment of the week, we think, goes to Katie Wedell for her thoughts on How Many Social Media Managers Work At Media Orgs? She wrote: There are lots of marketing initiatives that don't bring in money on their own, they simply draw attention to you product, and the marketing department tries to measure how successful each initiative is and therefore how much money was made based on it. Social Media should be looked at in the same vein. If an organization is gaining a reputation as a breaking news leader because of their Twitter presence, then there should be some monetary return somewhere in people turning to that orgs web site more in breaking news situations. You're never going to make money directly from a social media directors efforts, but I'd argue there are a lot of "Marketing" employees who don't directly bring money in either. 1 person handling an entire orgs social media presence seems more cost effective than some of the massive marketing staffs currently housed at news orgs. Definitely hope that our original post implied that social media wasn't a good idea because it doesn't directly generate moneybut the question of how valuable a reputation is is a good one. And if the same reputation can be "bought" by one social media person rather than a "massive marketing staff" (We don't know of too many of those), awesome, right? Or not? What do you think? Weekend reading material: Book PR After "Holy Grail" Kirkus Reviews DisappearYouTube to Launch a Sports HubJoy To The World. Now Get The Hell Out.Will New York Times Vet Saul Hansell Run AOL's New Robot Factory, or Something Less Ominous? Let's Ask Him. Christopher Stewart named NYO deputy editor Clean Up That Resume LAT: Mediabistro Helped Kill E&P

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Weekend Wrap-Up: Cost-Effective Social Media, Reality TV Jobs, More

Rachel Kaufman

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Rachel Kaufman