Website Navigation Startup WalkMe Raises $1 Million

WalkMe, a B2B service for creating website tutorials, announced today that it has raised $1 million in Series A funding from Mangrove Capital Partners.

The company plans to use the funds to increase its marketing efforts. According to VentureWire, the plug-in software has been downloaded over 1,000 times since the service launched publicly last month from the company’s headquarters in Tel Aviv, Israel.

Website owners and developers use WalkMe to create little pop-up tutorials that walk their customers through more complicated tasks without having to download anything or leave the screen.

“WalkMe system is not intrusive, does not appear on screen, but only when asked by the user, who can exit it anytime,” said Danielle A. Harrison, Social Media Marketer at WalkMe in response to a post on TechCrunch. “So experienced users never see it and novice ones get hand-holding assistance, with only the relevant information. If any analogy is needed, Smart GPS is a good one.”

Mangrove partner Michael Jackson, who is also the former COO of Skype, added, “We invested in WalkMe’s technology after seeing the benefits that their initial implementations already deliver to our portfolio companies.” This includes SohoOS, another Tel Aviv-based company that uses WalkMe for its business management service.

Image by Wessel du Plooy via Shutterstock.