Changes to Facebook’s Website Custom Audiences?

Facebook appears to be tinkering with the process of creating website custom audiences for ad targeting.

WebsiteCustomAudiences650Facebook appears to be tinkering with the process of creating website custom audiences for ad targeting.

Reader Adomas Baltagalvis alerted AllFacebook via email that there are now five remarketing options to choose from:

  • Anyone who visits your website.
  • People who visit specific Web pages.
  • People visiting specific Web pages but not others.
  • People who haven’t visited in a certain amount of time.
  • Custom combination.

Baltagalvis noted that the option for people who haven’t visited in a specific amount of time eliminated several steps, as the process previously involved creating several website custom audiences for different time frames and using Power Editor to combine custom audiences and excluded audiences.

He added that marketers using the custom combination option can only specify the URL, and not the domain name or path, and that trying to edit previously created website custom audiences brings up the following error message:

Can’t edit audience rule: This audience was created using rules that can’t be edited here. You can still use this audience for your ads.

Advertisers: What are your thoughts?