Web TV Failing to Catch On, Study Warns Manufacturers
Web TV is failing to catch on, according to a new study from the NPD Group, which shows that the main activity on Internet-connected viewing devices remains video.
Web TV is failing to catch on, according to a new study from the NPD Group, which shows that the main activity on Internet-connected viewing devices remains video.
Specifically, the report says the most popular content is over-the-top video content, in which the ISP is no more than a conduit for someone else’s video content.
“HDTVs, gaming consoles, Blu-ray Disc players, and other connected devices offer an array of applications, ranging from Twitter and Facebook to web browsing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in