Web Surfing With Patagonia

Decidedly uncrunchy outdoor adventure brand Patagonia may have lost sight of its VW van-dwelling roots–in college, we fondly called it Patagucci. But they do continue to deliver on the design front–the exceptional photography in their catalogs, innovative environmentally-approved materials and their various collaborations with artists. Their latest is Bend to Baja, an interactive surfing epic that follows the Brothers Malloy–the world-famous trio of Chris, Keith and Dan–from frigid Oregon breakers to mellow Mexico tubes through a series of short films and precious illustrations from Geoff McFetridge.