"Web Site Addicted to Mini-Scoops" or "Is Politico Pandering?"

Those are two of the headline options Howard Kurtz came up with for his Washington Post Media Notes column today. Instead Kurtz went with, “Politico Tries To Mix Steak And Sizzle.”

Kurtz pulls back the curtain on how the 2-year-old, already profitable Website pulls out all the stops for the almighty page view & unique visitor:

In the digital world, success often turns on a quick-click mentality in which an item, tidbit, morsel, video or sexy image is all the bait that’s needed.

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