Weather Counts Down to Thanksgiving on Site
Weather.com has launched Countdown to Thanksgiving, a new branded entertainment section sponsored by Michelin.
The new section, which went live on Nov. 1, features a mix of service-oriented information geared for holiday travelers and Thanksgiving-specific editorial that goes beyond the typical Weather.com content boundaries. For example, the site offers local forecasts for Thanksgiving (Nov. 26) and the days preceding and following, along with safe driving tips.
The section also features content along the lines of “25 Ways to Make Thanksgiving Memorable,” as well as Thanksgiving-specific shopping and nutrition guidance, recipes and ideas for planning family get-togethers.
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